Without knowing your business, let’s go through and build a workable marketing strategy that could be applied just about anywhere. As we go, I’ll mention different tools and tactics that you might want to include.
Before we get started, there are two pieces of information you NEED to know like the back of your hand.
And if you’re like most business owners, you only know one of them.
First, you need to know what you’re selling. This is where most people start. They have a great idea for the next big thing. They can’t wait to get started.
But they often forget about part two: your customer.
Do you know who your ideal customer is? I’ve asked hundreds of people this question and often the answer is something like, “Well, everyone who likes x.” Or, “everyone who has x problem.”
That’s not good enough.
To put together a killer marketing strategy, you need to know who your target customer is. Of that “everyone” who wants your product, what does the average customer look like?
If you know this, let’s continue. If not, spend some time figuring it out. I’ll include some links at the end of this answer to help you do just that